Kelmia Signals

No sales team can monitor
hundreds of clients and thousands of products
in real time.
Kelmia Signals does it for them, 24/7.

Builds buying and selling behaviour patterns, monitors your portfolio daily and generates actionable commercial alerts when something changes — before it becomes a problem or a missed opportunity.

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The problem

Your portfolio moves every day.
You find out weeks later.

A client hasn't ordered in three weeks. Another has reduced their average order by 30%. A supplier has been progressively raising prices for two months. Nobody on your team has detected it — not because they're not good, but because it's humanly impossible to monitor hundreds of clients and thousands of references at once.

01
The client who is leaving
Starts buying less frequently. Then reduces the average order. Then abandons product families. By the time you detect it, they already have another supplier.
02
The order nobody placed
Clients who buy regularly and one day simply don't order. It's not dissatisfaction — it's forgetfulness. A timely reminder recovers the order.
03
The product family that's failing
A client buys less but you don't know why. Signals identifies exactly which category is falling and whether the pattern repeats in other clients.
04
The supplier who changes the rules
Progressive price variations, delivery times that extend, changing conditions. Signals detects it before it impacts your margin or your clients.

How it works

Learns the pattern.
Detects the deviation. Alerts.

Kelmia Signals doesn't look for generic anomalies — it builds the expected behaviour profile for each client and supplier, and alerts when that specific pattern changes.

Step 1
📊
Learns the patterns
Analyses the order history, prices and lead times to build the expected behaviour for each client and supplier. Usual frequency, average order, product families, seasonality.
Step 2
🔍
Monitors daily
Every day compares actual behaviour against the expected pattern. 7 days a week, the entire portfolio, without exception. What no sales team can do manually.
Step 3
⚡
Detects deviations
When a client or supplier deviates from the expected pattern, Signals captures it. Frequency drop, average order change, price variation, delivery delays.
Step 4
📋
Generates the actionable alert
The salesperson receives a report with interpreted signals — not raw data. Context, magnitude and suggested action. Ready to act, without additional analysis.

What it monitors

Client alerts.
Supplier alerts.

Each alert is designed to be immediately actionable — con el contexto necesario para que el comercial sepa exactamente qué hacer y con quién.

Client alerts

Intelligence for the sales team

Order frequency drop
A client who ordered weekly hasn't done so for 18 days. Could be forgetfulness, dissatisfaction or migration to a competitor.
Average order reduction
The order value has dropped 35% in the last 4 weeks compared to their usual pattern.
Product family abandonment
The client has stopped buying a specific category that represented 40% of their usual ticket.
Competitor migration signal
Pattern of progressive reduction in frequency, value and variety consistent with actively seeking alternatives.

Supplier alerts

Intelligence for the purchasing team

Price variation
A supplier has raised the price of 12 references by an average of 8% in the last 30 days. Without formal communication.
Delivery lead time deviation
Delivery times have increased from 3 to 7 days on average over the last 6 weeks. Risk for client commitments.
Minimum order conditions change
The required minimum order has increased 25% compared to usual conditions.
Incident rate anomaly
Incidents with this supplier have increased 60% in the last month — possible quality or capacity issue.

The Signals report

Not raw data.
Interpreted signals.

The difference between a dashboard and Kelmia Signals is that Signals doesn't give you numbers — it tells you what they mean and what to do with them. The salesperson receives a report they can read in 5 minutes and act on immediately.

Signals Report — Example structure

Generated daily · Customisable by team, zone or account manager

Priority alerts

Signals requiring immediate action — ordered by urgency and estimated opportunity. The salesperson starts here.

Context of each signal

For each alert: the expected pattern, the detected deviation, the magnitude and the recent history of the client or supplier. Without needing to open the ERP.

Portfolio evolution

Global view of portfolio status — how many active clients, how many at risk, how many with no recent activity. So the sales manager has a pulse on the business.

No salesperson in the world can do that: analyse every client, every day, with thousands of catalogue references. Signals puts AI to work so the sales team knows exactly where to focus their attention.

Case study · Kelmia Signals

Signals the sales team would never have detected alone.

How a B2B distributor detected a supplier migration, recovered at-risk clients and identified product families with hidden decline — in the first two months.

Ver el caso →

Does your team also arrive late to signals?

In a 30-minute demo we show how Kelmia Signals learns your portfolio's behaviour pattern and what type of alerts it generates from the first week of operation.

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